Youtube is one of the most popular video streaming sites in the world, as well as in the Philippines. Filipinos enjoy watching videos on Youtube and the popularity of the site has given rise to a slew of creators building their own Youtube channels. Aside from providing entertainment and content for the Filipinos, Youtube also provides a platform to earn. There are more Youtube content creators based in the Philippines now, especially those who are looking to build a passive stream of income.
How much does Youtube pay in the Philippines? Can you make a living out of creating video content for Youtube? We will attempt to answer these questions in this guide, so make sure to read below.
How Does Youtube Partnership and Revenue Sharing Work?
Before you know how much a Youtube content creator makes in the Philippines, first it’s important to understand how the Youtube Partnership Program works.
The first step to earning with Youtube is to sign up and get approved for the Youtube Partnership Program. This program is designed to help content creators get a revenue share of the Google Adsense ads that are displayed on your videos. Before you can start earning, you have to meet the requirements set by Youtube first.
You need to have at least 1,000 subscribers on Youtube or completed a 4-hour watch time on your videos within the last 12 months. It is also important that you abide by the community policies on Youtube. Make sure to check out these community guidelines to see if you qualify.
If you have satisfied those requirements, sign up for a Google Adsense account or log into your existing one. Link that account with your Youtube channel and then submit it for review. The Youtube team will respond to you in a few hours or a matter of days. It will depend on the volume of submissions upon signing up for the program. In most cases, the review will be completed within 24 hours.
Once approved, you qualify to get a revenue share of the Google Adsense placements on your videos. With the payment made by the advertisers for displaying their ads on your videos, you will get 55% of that revenue share (Youtube/Google will take the 45% of the revenue share).
The great thing about the Youtube Partnership Program is that as long as your videos are up on the streaming site, you will continue to earn off of it. It is a passive income source, especially if you manage to get plenty of views on your videos.
Factors that Impact Youtube Income
The amount that you will be paid for your Youtube videos will vary based on set factors. Youtube uses these factors to be able to calculate the exact amount that will be paid to your account.
Your income on Youtube is measured via RPM. In the Philippines, the average RPM is $1. For every 1,000 views on your account, you will earn $1 to your account. The more views that you can get, the more you can earn. However, this is not definite because there are also short and poor-quality videos that don’t earn as much even if they have plenty of views.
To help you understand how Youtube determines how much to pay in the Philippines, take a closer look at some of the factors they use for evaluation.
1. Watch Time
The watch time on your videos is a crucial factor used to determine how much you are paid for your videos. The longer your visitors watch your videos, the more you can earn. Ideally, every visitor must watch your videos for at least 5 minutes for it to be counted towards your total watch time. If a visitor watches your video for more than 30 minutes, you can earn up to $1.50 per view.
The quality of the video is also an important factor that affects how much you earn. Therefore, you should focus on building quality content so that you can get more views on your videos.
2. Video Length
The longer the videos you upload to Youtube, the better. It’s as simple as that. Shorter videos have a lower RPM.
For example, if your video is only 3 minutes (or less), the RPM for your channel is $0.50.
The ideal video length is at least 10 minutes. For better value to your viewers, upload a video that is 30 minutes or longer.
3. Geographic Location of Viewers
Youtube channel owners in the Philippines must aim not just target viewers in the Philippines. The ability to target viewers from other geographic locations outside of the Philippines can boost your earnings. Specifically, try to get views from the USA and Europe.
The traffic generated on your Youtube videos from the USA has a higher RPM of $5 (compared to $1 in the Philippines). If you can get higher traffic from the Philippines and other geographic locations, you can double (or triple) your earnings potential using the same videos.
How Much Do Filipino Youtubers Earn?
There are many Youtubers in the Philippines and they range across a variety of content – from lifestyle, business, marketing, and other channels. Online personalities and celebrities have jumped on the bandwagon and created their Youtube channels.
Your ability to earn on Youtube is largely dependent on how much online traction you’ve got. Celebrities and well-known personalities have an edge in this because they already have an organic following even before they started their Youtube channels.
Aside from the ads that are featured on your videos from Google Adsense, it is possible to accept direct advertisements on your channel. You can do this by partnering with certain brands and featuring their products in the actual content of your video. The amount you can earn from direct advertisements on your video content will vary according to the number of your subscribers and the average views on your videos.
Highest Paid Youtube Channels in the Philippines (As of 2022)
Are you curious to know how much content creators are earning on Youtube? Below is a list of the highest-paid YouTubers in the Philippines, as of 2022.
1. Raffy Tulfo in Action
The Raffy Tulfo in Action Youtube channel remains the top-earning Youtube channel in the Philippines, as of 2022. The channel has 23 Million subscribers and the estimated monthly income for this channel is $37,000 to $596,000.
2. Junell Dominic
This channel is dedicated to live streaming games and other gaming videos. The total subscriber count for the channel is 1.75 million but the estimated monthly income is $41,000 to $660,000.
3. Travis in WONDERLAND
Travis in WONDERLAND is a Youtube channel featuring a boy that was born in 2017. This popular family vlog channel produces a variety of content such as toy reviews, TV viewing parties, events, and lifestyle vlogs. The channel has a subscriber of 1.07 million with an estimated monthly income of $14,800 to $237,000.
4. Geo Ong
Geo Ong, or Don Angelo Villaver Ong, is a Filipino Youtuber who lives in Palawan. His channel features video content about his many adventures on the island of Palawan while riding in his camper van. His subscriber count is 3.14 million while his estimated monthly income is $13,000 to $210,000.
5. Kpopify Xolarsun
Kpop is a huge hit in the Philippines and fans crave content relating to anything about Korean entertainment. Hence, it’s no wonder why this is one of the top Youtube channels in the Philippines with 168,000 subscribers. The channel has an estimated monthly income of $12,500 to $199,000.
6. Dondon Archives
Dondon Archives is another popular Filipino Youtuber with 96,300 subscribers. This channel uploads a variety of content, which is mostly pulled from Tiktok. It capitalizes on trending and viral topics to get the most views. The channel has an estimated monthly income of $10,500 to $168,000.
7. Pochi Sound
Pochi Sound is next on the list of highest-earning YouTubers in the Philippines. With a subscriber count of 377,000, the channel has an estimated monthly income of $11,200 to $179,000.
8. Zach Tabudlo
Zack Tabudlo is a Filipino Youtuber whose channel is dedicated to all things music. He has 1.49 million subscribers and an estimated monthly income of $10,400 to $165,000.
9. KAYCEE WONDERLAND
The KAYCEE WONDERLAND channel is dedicated to content featuring the sisters of Travis in Wonderland. This kid-friendly and family vlog channel have 2.5 million subscribers. Its estimated monthly income is $9,000 to $150,000.
10. Fedey TV
Rounding up this list of top paid Youtube channels in the Philippines is Fedey TV. As of this writing, the channel has over 800K subscribers and an estimated monthly income of $8,000 to $125,000.
The above data are based on the estimates provided by Google Adsense and are estimated in dollar value.
Is Youtube Vlogging a Sustainable Career?
Based on the estimated monthly earnings of the top paying Youtube channels, the answer is yes. It is a good way to make a primary source of income or a passive income for anyone who simply enjoys the process of creating video content. As long as you can generate enough views and watch time on your content, you can earn passive income from your channel.
Hence, many Youtubers look for ways to engage their audience to get more views on their channel. This trick enables them to get more views and optimize their earnings. Just make sure to follow the guidelines on Youtube for uploading content so you won’t be banned from the site and keep earning off of it.