Best Affiliate Programs in the Philippines

Affiliate Marketing Philippines

Affiliate marketing is one of the best ways to earn passive income in the Philippines. It is one of the most proven ways to earn online, if you want to look for other income sources to supplement your primary income. Discover the best affiliate marketing in the Philippines to help you earn a steady stream of extra income. 

Philippines Affiliate Marketing In A Nutshell

Affiliate marketing is the very first and the most popular form of digital marketing. Brands and companies pay third-party publishers to advertise and generate interest and traffic to their products and services. This can be done through their websites, blogs, email marketing, and of course, various social media platforms (Facebook, Instagram, YouTube, etc.).

The idea of this money-making program is to allow people to earn commission through referrals of products or services online to potential customers, particularly in social media. Businesses love this model for a lot of reasons; it costs them considerably less, allows them to target their audience, and is incredibly effective in driving traffic and sales. 

But is it really that profitable? 

Well, as of writing (2022), the affiliate marketing industry worldwide is estimated to be worth $12 billion, and it is only growing. 

Affiliate Marketing in the Philippines

So it’s a multi-billion dollar industry, now the question is, can Filipinos get a slice of that giant pie?

Absolutely, the pie is big enough for everybody, wherever you are in the world.

That’s the good about the internet; you don’t have to be in a specific geographical location to make good money from that specific place. 

Many affiliate marketers in the Philippines are earning up to 6 figures a month. Celebrities and social media influencers, of course, have all the opportunities to earn more from their millions of followers. And with tens of millions of active internet and social media users in the Philippines (73 million active social media users as of 2022), the Philippines’ internet industry is a goldmine of opportunities. Moreover, research shows that an average Filipino spends 9 hours and 45 minutes online every day, almost four hours of that is spent browsing through social media sites. Indeed, the pie is big enough for everybody in the Philippines. 

As with most things in life, however, it takes a lot of time and works to get there. While many are making good money from affiliate marketing, the competition of people vying for attention and clicks is fierce too. 

How to do affiliate marketing in the Philippines

So how do you become an affiliate marketer in the Philippines?

The first thing you should do is establish a strong online presence. That means having your own website, bloc, and/or social media pages. From there you can join affiliate marketing from various companies and brands that offer such programs. Obviously, brands and companies choose their partners (affiliate marketers) who they see best fit to represent and promote their brand, products, and/or services. This means you will have to be approved before you can start promoting their products.

Getting approved by brands and companies depends on various reasons. The quality of your content and monthly traffic are the most common factors they consider. But certain brands also consider the personality and online presence of their would-be partners, whether they fit their brand image or not. 

Here are some of the best affiliate marketing programs and networks in the Philippines

Lazada is arguably the leading online store in the Philippines, even before the pandemic. However, the past couple of years of the pandemic has really skyrocketed the brand’s popularity to a higher level. Today, Lazada is one of the biggest shopping hubs not just in the country, but even in the whole of Southeast Asia. 

Lazada offers lots of opportunities for website and social media page owners to make good money through their affiliate programs and banners. Joining the program is free and the commission rates vary widely on the type of products. Generally, you can expect to earn a 6 to 10% commission for every order. Products purchased through the app have a slightly higher rate than those purchased in a web browser. 

Lazada affiliate program

To be an affiliate marketer of Lazada, you have to need to have your own website, social media accounts (Facebook, Twitter, or Instagram), a blog or YouTube channel, and a Tiktok. The documentary requirements differ among individuals and companies. 

For individual marketers

  • Government-issued ID
  • BIR 2303
  • Bank certificate
  • Blank copy of official receipt 

For companies

  • Bank certificate
  • BIR 2303
  • Certification of Incorporation 

Once you have provided all the necessary requirements, you are ready to sign up for the affiliate program. After which, a confirmation email will be sent to you, the same will also include the information for the next step you need to take such as filling up other information, confirming your email, etc.  

Next, Lazada’s affiliate program will send you another email that contains your commission link.

The whole process can take one to two days. Lazada processes tons of applications each day, so don’t worry if you don’t get a reply immediately. 

Your commissions will be sent straight to your banks. The local bank will charge 5 to 10% withholding tax. For foreign banks, expect to pay 10 to 15% withholding tax. To process a payout, you need to earn a minimum of is 1,200php per month. 

Shopee Philippines

Another popular e-commerce site in the Philippines and in Asia is Shopee. However, it is important to note that their affiliate program is actually managed by a Malaysian-based affiliate marketing platform called Involve Asia. To join Shopee’s affiliate program, simply visit their website and look for Shopee PH in their list of advertisers. 

Shopee doesn’t actually have a set commission rate, as the commission usually depends on the products being promoted. Generally, affiliate rates can go up to 7% for each transaction made.

Getting started with Shopee affiliate program

As said earlier, you have to go straight to Involve Asia’s affiliate platform. From there, you need to set up your Involve Asia account. 

Once logged in, go to the dashboard and select ‘partner’ and click advertiser directory, choose Shopee Philippines. Then send a request to apply for the program.

They will send you a questionnaire which you need to fill up. Make sure to hit save once you’re done filling up their questionnaire. From here you just have to wait for the approval of your request. 

Shopee recommends that you only sign up for their affiliate marketing program once you already have a huge following on your social media platforms. Also, it helps to have multiple social media platforms as it gives you more channels and opportunities to promote their products and services. 

Involve Asia

Involve Asia has been in the affiliate program in the country since 2014. They offer a whopping 34% commission. However, it is important to note that it is not an eCommerce site, but rather, an affiliate program platform that caters to many eCommerce sites. 

Involve Asia lets you promote and become an affiliate partner of some of the most popular eCommerce websites in the country, namely Lazada, Shopee, Zalora, Decathlon, Klook,, and even Unilever. This means you have a wide library of products and services to choose from, giving you more chances for earning commissions.

However, it is best to build your website and social media following first to have a good amount of traffic. If not, they could reject your application. 

Getting started with Involve Asia affiliate program

Simply head straight to their website to sign up an account, it’s free. Then, fill out the form and wait for their confirmation email. Once you have your confirmation email, you can log in to your Involve Asia account. Note that your account may not be readily available until they have the registration approval has been processed. So give it a day or two. 

Once your registration is complete, they will send you another email where you can set up your Involve Asia account. 

Before you start to promote anything, however, it is important that you fill in the information about your website or platform first. They are quite strict in this process, and they actually check affiliate sites and channels provided by applicants.

From here they will decide whether you will be approved as a partner for their affiliate program or not. The whole process can take up to five working days. 

Once approved, you can choose the brand you want to promote. It is best to choose brands that fit your niche. 

Involve Asia provides all the information you need in your account’s dashboard, from the number of clicks, the value of each commission, etc. 

Optimise Media

This is another affiliate marketing website that you should check out. The company is actually recognized around the world as one of the best global affiliate networks. In the Philippines, they cater to some of the biggest shopping brands such as Adidas, GrabFood, HSBC, Lazada, Shopee, Watsons, and Zalora. 

The application process is quite easy. Simply fill out this form to start the process and to know more. 

The Takeaway

As said earlier, the pie is big enough for everybody. There are tons of opportunities to earn through affiliate marketing in the Philippines. These are just four of the many incredible sites and programs available in the country. 

However, as with most things in life, you need perseverance and hard work to become a successful affiliate marketer. It takes a lot of time and effort to promote products through helpful, valuable, and interesting content that people would actually want to click on. 

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