How to Earn Money in TikTok

Tiktok is now among the top social media platforms in the world. For two consecutive years (2020 and 2021), Tiktok was named the most downloaded app in the world. In the Philippines, Tiktok is also growing in popularity, especially among young people. The growing user base leads to an obvious question: is there a way to monetize the Tiktok platform? This is a legitimate question for content creators because many are now earning from Facebook and Instagram – two other popular social media sites.

The good news is that you definitely can earn from Tiktok! Philippine users with a massive following can use their audience growth as a way to maximize their Tiktok earnings. If you’re curious about getting started, learn how much Tiktok pays in the Philippines and some strategies to boost your earnings.

How to Monetize Tiktok

There are several opportunities to get paid while using Tiktok. The following are some of the monetization options available through this social media platform.

1. Sign up for affiliate marketing

Affiliate marketing is a legitimate way to earn money online in the Philippines. If you are a part of an affiliate marketing program, you can leverage your following on Tiktok to generate affiliate income through these programs. 

When you upload to Tiktok, create content that is relevant to the affiliate program or products you are trying to sell. Do not forget to add your affiliate links within the video or in your bio to increase your chances of earning affiliate income from your channel.

2. Brand Sponsorships

The popularity of Tiktok has attracted the attention of brands seeking to market their products. Leverage your following on Tiktok to attract brand sponsorships to your content. 

If you are new to Tiktok, focus on building your follower base first. Make sure to add unique content that will attract your intended audience and the attention of advertisers. If you have a large following, you will be able to use your platform to earn through sponsorships or become what is known as a Tiktok influencer. As an influencer, you can get paid for every content you upload that features the brand, or when you mention a brand in your post.

There are several content ideas that you can create when working with brands. Some of the ideas that you can take from current Tiktok influencers is to do an unboxing of the products sent to them by the brand. Aside from receiving free products, these influencers can also get paid for the content.

Another content idea is to demonstrate how to use a product. For example, if you are a female influencer working with a skincare brand, you can demonstrate how to use a particular product as part of your skincare routine. There are so many creative ideas that you can try to generate interest for the products you are asked to feature by your partner brands. 

Your earning potential can be lucrative, especially if you have millions of followers on Tiktok.

3. Collect Virtual Gifts

Many Tiktok influencers do a live broadcast on Tiktok. When doing live videos, you can encourage your followers and supporters to send you a virtual gift, like Diamonds. You may convert these diamonds into cash. Therefore, the more diamonds you can collect when doing live videos, the higher the amount you can earn. 

4. Sell Merchandise

If you have your own business or you are an influential user on Tiktok, chances are you have a loyal fan base that follows your content. They are also most likely to buy your merchandise. Therefore, you can leverage your Tiktok following to earn income through selling your merchandise. You can sell merchandise such as t-shirts, bags, caps, and other products that have been personalized with your Tiktok brand. 

This approach to making money with Tiktok is effective when you have a significant following. Therefore, focus on growing your follower base first so that you can sell lots of merchandise.

5. Sign Up for Tiktok Creator Fund

The Tiktok Creator Fund is a program designed to reward the creators in its community. Through this program, Tiktok users can monetize their content on the platform. This monetization program works in the same way as Youtube does wherein the earnings will be based on the performance of your content. 

Tiktok has a fixed budget for the Creator Fund, which is equivalent to 300 Million USD or PhP 15 billion. This fund will be divided among eligible creators on Tiktok. Since there is no fixed number of creators that can be part of the program, everyone can join! 

The main qualifications to being a part of the Tiktok Creator Fund are that you must be at least 18 years old, have a following of 10,000 or more, and have authentic views of more than 100,000 in the past 30 days. It is also important that your channel and content adhere to the Tiktok Community Guidelines. Make sure to check the Terms of Service, too, to ensure that you are qualified. As of this writing, the Creator Fund is only limited to users in the US, the UK, Spain, Italy, France, and Germany. Tiktok users in the Philippines are not yet qualified to join. However, with the growing popularity of Tiktok in the country, it won’t be surprising when this program becomes available soon. 

How Much Does Tiktok Pay in the Philippines?

The options above are some of the great ways that you can earn money through Tiktok in the Philippines. If you’re wondering if Tiktok does pay its influencers, the answer is yes. It is a legitimate way of making an income through content creation.

Filipino Tiktok users can earn as much as PhP 5,000 for a single upload on Tiktok. However, the earnings on each content are performance-based, which means you can earn more than that amount if you have more views and if you have a large following on Tiktok. 

With that said, your ability to earn through Tiktok can be impacted by several factors. Make sure to come up with unique and creative content. The more unique your content is, the higher the possibility that it will become viral. When your content becomes viral, it will get more views. The number of authentic views is critical in helping you earn through Tiktok because you will get paid based on how well each content performs. 

How Many Followers Do You Need to Get Paid on Tiktok?

You need at least 10,000 followers on your Tiktok profile to start earning through the platform. It is estimated that you can earn 2-3 cents per 1,000 views on Tiktok. However, this is an estimation only and it could vary based on your location. Tiktok Philippines has not divulged the actual amount that users are paid for the views on their content. In the US and other parts of the world, it is believed that you will be paid $100 for 10,000 views or more on live videos.

If you want to start earning through Tiktok, it is obvious that you have to focus on growing your follower count first. With the popularity of the platform, this should not be a challenge. Your next goal is to generate enough interest from your target audience so that you can get higher engagement from them.

How to Increase Your Earnings from Tiktok

If you want to earn money from Tiktok, you must understand that the platform is saturated with several other aspiring influencers. Your goal is to create unique, engaging, and valuable content to make yours stand out and maximize your earnings potential. 

Follow these tips to boost your Tiktok earnings:

• Focus on building quality content first. You need to focus less on earning money and concentrate on how you can build content that offers value to your target audience. This mindset allows you to focus on building quality and authenticity. 
• Make your Tiktok profile as unique as possible. This can be challenging with so many Tiktok content creators nowadays. By making your content unique, you are more likely to attract your target audience since they will turn to you for content that is relevant to their interests. 
• Put effort into your video quality. The quality of your video can also help to bring in more audience to your profile. If possible, use video editing tools and techniques to enhance the video quality. This investment will pay off if you can generate more followers or views for your content. 
• Take note of trending topics. It’s not bad when you go with the flow and create content that is relevant to existing trends. Just make sure to put your unique spin on the trending topic to keep it relevant to your profile and maintain your authenticity. 

Final Tips

Without a doubt, Tiktok has cemented itself as one of the top social media platforms that enable you to earn. Philippine users can maximize the earning potential available through this platform to generate a steady stream of passive income. If you spend a lot of time using the app and you have plenty of content ideas, it does not hurt to give Tiktok a try and turn your creativity into a side hustle.